問15
頻出度★★☆
経営課題と，それを実現するための手法の組合せのうち，適切なものはどれか。 〔経営課題〕 a 部品の調達から販売までの一貫した効率的な業務プロセスを構築したい。 b 顧客の嗜好などの情報を把握し，製品の企画，販売促進につなげたい。 c 販売時点で，商品名，数量などの売上に関する情報を把握し，適切な在庫補充や売れ筋商品の分析を行いたい。
平成29年度 秋期 ITパスポート試験 問15
ストラテジ系経営戦略マネジメント › 経営管理システム
This question's explanation and your answers so far.
解説
問 15
- ア
正解 This question asks you to match challenges a-c against the definition of each method. Challenge a, “an integrated, efficient business process from parts procurement through to sales,” corresponds to SCM (Supply Chain Management), which integrally optimizes the entire supply chain of procurement, production, logistics, and sales. Challenge b, “grasping information such as customer preferences and using it for product planning and sales promotion,” corresponds to CRM (Customer Relationship Management), which centrally manages customer information to deepen relationships and lift sales. Challenge c, “grasping sales information such as product name and quantity at the point of sale, for appropriate inventory replenishment and best-seller analysis,” corresponds to POS (Point Of Sales), which collects and analyzes sales data at the register (point of sale). Therefore option “ア”, the combination a: SCM / b: CRM / c: POS, is correct.
Incorrectイ
Setting a to POS and c to SCM is wrong. Challenge a targets the entire supply chain from procurement to sales, so the correct method is SCM, not POS; challenge c is about grasping sales information at the point of sale, so the correct method is POS, not SCM. Only b: CRM matches, but not all three correspond, so this option is inappropriate.
Incorrectウ
Setting a to CRM and b to SCM swaps a and b, which is wrong. The correct correspondences are SCM for a's supply-chain optimization and CRM for b's use of customer information. Only c: POS matches, so this option is inappropriate.
Incorrectエ
The a: SCM part is correct, but setting b to POS and c to CRM swaps b and c, which is wrong. The correct correspondences are CRM for b's grasping of customer preferences and sales promotion, and POS for c's grasping of point-of-sale information and inventory replenishment.
ここがポイント
- Grasp the difference in the roles of the three abbreviations: SCM (Supply Chain Management) = integrally optimizes the whole supply chain from procurement to sales; CRM (Customer Relationship Management) = centrally manages customer information to strengthen relationships and promote sales; POS (Point Of Sales) = collects sales data at the register for inventory replenishment and best-seller analysis.
- Match each challenge to the appropriate method using the keywords in the management challenge (“from procurement to sales” → SCM / “customer preferences” → CRM / “point of sale” → POS).
用語