営業担当者の情報リテラシを向上させるための研修内容として, 最も適切なものはどれか。
平成29年度 秋期 ITパスポート試験 問24
This question's explanation and your answers so far.
問 24
Incorrectア
Analyzing data structures to design a database is a specialized skill of database designers or IT engineers. It belongs to a different field from the information literacy by which a sales representative utilizes data in operations, so it is not appropriate as training content.
- イ
正解 Information literacy is the ability to appropriately collect and analyze information and put it to use in one’s work. For a sales representative, improving this ability means being able to analyze past sales performance data accumulated in the information system and apply the results to one’s own work of sales activities. Choice イ is exactly a method for analyzing stored data and utilizing it in operations, which is the very substance of the information literacy a sales representative should acquire, so it is the most appropriate.
Incorrectウ
Analyzing progress management data of development work to improve project management standards is a project management skill on the system development side. It has nothing to do with improving a sales representative’s information literacy.
Incorrectエ
Surveying the satisfaction level of the sales system to draw up an improvement roadmap is a skill of the role responsible for system planning and improvement. Its purpose differs from the information literacy by which a sales representative utilizes data in operations.
- Information literacy = the ability to appropriately collect and analyze information and apply it in one’s work; for a sales representative, the key point is being able to analyze accumulated performance data and apply it to sales activities.
- Database design, project management, and system planning are each separate specialized skills and should be distinguished from the information literacy expected of a sales representative.