問8
頻出度★★★
小売業A社は,自社の流通センタ近隣の小学校において,食料品の一般的な流通プロセスを分かりやすく説明する活動を行っている。A社のこの活動の背景にある考え方はどれか。
平成30年度 秋期 ITパスポート試験 問8
ストラテジ系企業活動 › 経営・組織論
This question's explanation and your answers so far.
解説
問 8
- ア
正解 CSR (Corporate Social Responsibility) is the idea that a company should not only pursue profit but also consider its diverse stakeholders—such as the local community, the environment, employees, and consumers—and voluntarily take on the responsibilities it should fulfill as a member of society. Company A's activity of explaining the food distribution process in an easy-to-understand way at a nearby elementary school is not a sales activity that directly generates profit, but a social activity that is an educational contribution to the local community and the next generation. The idea behind this stance of “contributing to society while connecting it to the core business” is exactly CSR, so the correct answer is ア.
Incorrectイ
An alliance is inter-company cooperation in which multiple companies bring together their respective strengths to form a partnership and collaborate. This question is not about a partnership with another company, but about an educational activity for the local community carried out by Company A alone, so it does not apply.
Incorrectウ
Core competence is a management concept that refers to a company's central strength and source of competitiveness that other companies cannot easily imitate. The explanatory activity at the elementary school does not demonstrate the company's competitive advantage; its purpose is social contribution, so it does not apply.
Incorrectエ
Corporate governance is a mechanism for monitoring and overseeing management so that it is conducted soundly and properly (disciplining management through shareholders and the board of directors). Its purpose differs from that of an educational activity for the local community, so it does not apply.
ここがポイント
- CSR = the idea that a company voluntarily fulfills its responsibilities to the local community, the environment, and its stakeholders, not just the pursuit of profit. Community contribution, educational support, and environmental consideration are typical examples.
- Distinguishing confusing management terms: alliance (partnership between companies) / core competence (a company's central strength) / corporate governance (governance of a company, oversight of management)—all differ in purpose from social responsibility.
用語