問20
頻出度★★☆
ある製造販売会社の経営戦略の策定において, 取引先との協力の下で, “調達から製造, 配送及び販売に至る一連のプロセスの最適化”という戦略目標が掲げられた。 この戦略目標を実現するために構築する情報システムとして, 適切なものはどれか。
平成30年度 秋期 ITパスポート試験 問20
ストラテジ系経営戦略マネジメント › 経営管理システム
This question's explanation and your answers so far.
解説
問 20
Incorrectア
CRM (Customer Relationship Management) is a mechanism that maintains and strengthens relationships with customers to raise customer satisfaction and profit. Its focus is building relationships with customers, not optimizing the whole series of processes from procurement through sales, so it is wrong.
Incorrectイ
POS (Point of Sales) is a mechanism that collects and manages product data at the moment of sale at a store's checkout. Its scope is limited to collecting data at the point of sale, not optimizing the whole procurement-to-sales chain including business partners, so it is wrong.
- ウ
正解 The correct answer is (ウ) SCM. SCM (Supply Chain Management) is a management approach — and the information system that supports it — that optimizes as a whole the chain of business processes of procurement, manufacturing, distribution, and sales (the supply chain), including business partners. The strategic goal in the question, “optimizing the series of processes from procurement through manufacturing, distribution, and sales in cooperation with business partners,” matches exactly the aim of SCM. Therefore, (ウ) is the appropriate information system to build in order to realize this goal.
Incorrectエ
SFA (Sales Force Automation) is a mechanism that shares and manages sales-activity information to make the sales department's work more efficient. Its scope is confined to the company's own sales department, not the optimization of the whole supply chain, so it is wrong.
ここがポイント
- SCM is a management approach and information system that optimizes, as a whole, the series of processes from procurement through manufacturing, distribution, and sales (the supply chain), drawing in business partners as well.
- CRM and SFA lean toward customers and sales, and POS is data management at the point of sale; distinguish them by the fact that each has a different scope than SCM.
用語