問7
頻出度★★☆
企業のビジョンや戦略を実現するために, “財務”, “顧客”, “業務プロセス”, “学習と成長”の四つの視点から, 具体的に目標を設定して成果を評価する手法はどれか。
平成31年度 春期 ITパスポート試験 問7
This question's explanation and your answers so far.
解説
問 7
Incorrectア
PPM (Product Portfolio Management) classifies businesses or products into four quadrants — “star,” “cash cow,” “problem child,” and “dog” — along the two axes of market growth rate and market share, in order to decide the allocation of management resources. It is not a framework that sets goals and evaluates results from four perspectives.
Incorrectイ
SWOT analysis organizes a company’s strengths (Strength), weaknesses (Weakness), opportunities (Opportunity), and threats (Threat) to grasp its internal and external environment. It is a tool for analyzing the current situation, not a mechanism that sets concrete goals and evaluates results.
- ウ
正解 The correct answer is ウ “Balanced Scorecard” (BSC). The BSC translates a company’s vision and strategy not merely into financial indicators, but into the four perspectives of “financial,” “customer,” “business process,” and “learning and growth,” setting concrete goals (KGI/KPI) for each and evaluating and managing performance from multiple angles. The four perspectives listed in the question are exactly the framework unique to the BSC, and this is precisely the decisive clue for the correct answer.
Incorrectエ
The marketing mix combines the 4Ps — product (Product), price (Price), place (Place), and promotion (Promotion) — to formulate a market strategy. It is a method for designing marketing measures, not a method that evaluates the results of the overall strategy from four perspectives.
ここがポイント
- The Balanced Scorecard (BSC) translates vision and strategy into concrete goals from the four perspectives of “financial,” “customer,” “business process,” and “learning and growth,” and evaluates results from multiple angles.
- PPM, SWOT analysis, and the marketing mix are respectively business-portfolio analysis, environmental analysis, and 4P-based measure design; their purpose and framework differ from four-perspective performance evaluation.
用語