問10
頻出度★★★
企業経営で用いられるベンチマーキングの説明として, 適切なものはどれか。
平成31年度 春期 ITパスポート試験 問10
ストラテジ系経営戦略マネジメント › 経営戦略手法
This question's explanation and your answers so far.
解説
問 10
Incorrectア
Continuously improving business processes by running the PDCA cycle is a description of “continuous improvement (Kaizen / CPI),” which is a different concept from benchmarking, whose core is comparison with other companies.
Incorrectイ
The most excellent example itself that serves as the target of comparison and analysis refers to a “best practice.” Benchmarking is the “act or method” of comparing against that best practice, not the example being compared — that is the trap.
Incorrectウ
Unique skills or technologies held to secure an advantage over competitors is a description of “core competence,” which differs from benchmarking, a method of improvement through comparison with other companies.
- エ
正解 Benchmarking is a management method in which a company objectively measures its own products, services, or business processes and compares them with those of the industry’s best-performing companies (best practices) to reveal the gaps and the room for improvement. Choice エ, “measuring one’s own products or services and comparing them with the superior products or services of other companies,” accurately describes this very activity of measuring and comparing, so it is correct.
ここがポイント
- Benchmarking = a management method that measures one’s own company, compares it with the industry’s best companies (best practices), grasps the gaps, and connects them to improvement.
- Distinguishing from confusable terms: grasp the differences from best practice (the best example used as the comparison target), core competence (unique core capability), and PDCA / continuous improvement.
用語