問22
頻出度★★☆
バリューチェーン分析では, 企業の活動を, 企業の価値に直結する主活動と, 主活動全体を支援して全社的な機能を果たす支援活動に分けて分析する。コンピュータ関連機器の製造と販売を行うA社は, 部材の購買, 機器の設計と製造, 商品の出荷, 販売とマーケティング, アフターサービスの五つの領域を主活動に, その他の活動領域を支援活動に分類した。企業活動で利用する情報システムのうち, 主にA社の支援活動に利用されるものはどれか。
平成31年度 春期 ITパスポート試験 問22
ストラテジ系経営戦略マネジメント › 経営管理システム
This question's explanation and your answers so far.
解説
問 22
Incorrectア
CAD/CAM is a system that supports design (Computer Aided Design) and manufacturing (Computer Aided Manufacturing), and it is used in “design and manufacturing of equipment,” which Company A classified as a primary activity. It is for primary activities, not support activities.
Incorrectイ
CRM (customer relationship management) is a system that manages relationships with customers and improves the quality of sales and after-sales service, corresponding to Company A's primary activities “sales and marketing” and “after-sales service.” It is not a support activity.
- ウ
正解 In a value chain, activities that directly create value—such as procurement, manufacturing, shipping, sales and marketing, and after-sales service—are called “primary activities,” while the company-wide functions that support all of them are called “support activities.” A representative support activity is “personnel and labor management,” and the information system that implements it is HRM (Human Resource Management). HRM handles management covering all employees, such as recruitment, evaluation, payroll, and attendance; it supports the whole company across departments rather than any specific primary activity. Therefore the information system mainly used for Company A's support activities is HRM in option “ウ,” which is correct.
Incorrectエ
SFA (sales support system) is a system that streamlines sales activities such as negotiations and visit records, and it is used in Company A's primary activity “sales and marketing.” It is not a company-wide support activity.
ここがポイント
- The value chain analyzes activities by dividing them into “primary activities” (activities that directly create value, such as procurement, manufacturing, shipping, sales, and service) and “support activities” (functions that support the entire company, such as human resources, technology development, procurement, and general management).
- HRM takes on the company-wide function of human resources and labor management, so it is for support activities; CAD/CAM, CRM, and SFA are all information systems that support specific primary activities.
用語