問7
頻出度★★★
事業環境の分析などに用いられる3C 分析の説明として, 適切なものはどれか。
令和元年度 秋期 ITパスポート試験 問7
ストラテジ系経営戦略マネジメント › 経営戦略手法
This question's explanation and your answers so far.
解説
問 7
- ア
正解 The 3C in 3C analysis is taken from the initials of Customer, Competitor, and Company. It is a business-environment analysis framework that organizes the market and industry situation from these three perspectives in order to examine the company’s own strategy. Choice ア states exactly “analysis from three perspectives: customer, competitor, and company,” which is the very definition of 3C analysis, so it is correct.
Incorrectイ
Analyzing customers by the three indicators “most recent purchase date, purchase frequency, and purchase amount” is RFM analysis (Recency, Frequency, Monetary), a technique used in marketing such as for identifying valuable customers. It is not 3C analysis, so it is incorrect.
Incorrectウ
Breaking things down and analyzing them by the factors of “era, age, and generation” is the idea of cohort analysis (generational analysis), which is a different method from 3C analysis, so it is incorrect.
Incorrectエ
Classifying items into three groups in descending order of total sales for priority management is ABC analysis (priority analysis), used in inventory management and product management. It is not 3C analysis, so it is incorrect.
ここがポイント
- 3C analysis = a business-strategy framework that analyzes the business environment from three perspectives: Customer, Competitor, and Company.
- Distinguish it from similar analysis methods: do not confuse it with RFM analysis (most recent purchase date, frequency, amount), ABC analysis (grouping by sales rank), or cohort analysis (era, age, generation).
用語