問32
頻出度★★★
一般消費者向けの製品を製造している A 社では, 新製品の開発に当たって, 市場を取り巻くマクロ環境を政治, 経済, 社会, 技術の観点について分析することにした。このときに収集すべき情報として, 最も適切なものはどれか。
令和元年度 秋期 ITパスポート試験 問32
ストラテジ系経営戦略マネジメント › 経営戦略手法
This question's explanation and your answers so far.
解説
問 32
Incorrectア
“The business strategies of competing companies” is information about the micro environment (task environment) that looks at rivals within the industry. It does not fall under any of the four macro perspectives of politics, economy, society, and technology, and is not information to be collected in PEST analysis.
Incorrectイ
“The financial status of competing companies” is also micro-environment information targeting a specific rival company. It is not a large trend across society as a whole and lies outside the scope of macro-environment analysis.
Incorrectウ
“The raw material prices of major suppliers” is task-environment information about a business partner (supplier), a micro-level factor directly involved in the company’s commercial transactions. It does not correspond to the macro-environment perspective that takes a bird’s-eye view of the nation and society as a whole.
- エ
正解 The method of analyzing the macro environment from the four perspectives of politics, economy, society, and technology mentioned in the question is PEST analysis (Politics, Economy, Society, Technology). The macro environment refers to the large trends across society as a whole that a company or its industry cannot change through its own efforts. Choice エ, “our country’s aging rate,” is exactly a national-level indicator representing the Society perspective, and it serves as material for reading changes in consumers’ demographic makeup and demand. Only エ is macro-environment information that corresponds to one of the four perspectives, so it is the most appropriate.
ここがポイント
- PEST analysis = a method of analyzing the macro environment (external environment) that a company cannot change, from the four perspectives of Politics, Economy, Society, and Technology.
- Counterparts you deal with directly within the industry, such as competitors, suppliers, and customers, belong to the micro (task) environment; society-wide indicators such as a nation’s aging rate are what count as macro-environment information.
用語