問21
頻出度★★★
横軸に相対マーケットシェア, 縦軸に市場成長率を用いて自社の製品や事業の戦略的位置付けを分析する手法はどれか。
令和2年度 ITパスポート試験 問21
ストラテジ系経営戦略マネジメント › 経営戦略手法
This question's explanation and your answers so far.
解説
問 21
Incorrectア
ABC analysis is a method that ranks items in descending order of importance, such as by monetary value or quantity, and divides them into categories A, B, and C by cumulative composition ratio for prioritized management (Pareto analysis). It is used for inventory management and sales analysis, not a two-axis matrix of relative market share and market growth rate, so it is incorrect.
- イ
正解 PPM analysis (Product Portfolio Management) is a method that places a company's own products or businesses on a two-dimensional matrix with “relative market share” on the horizontal axis and “market growth rate” on the vertical axis, in order to analyze their strategic positioning. The four quadrants are classified as “Stars (high growth × high share)”, “Cash Cows (low growth × high share)”, “Question Marks (high growth × low share)”, and “Dogs (low growth × low share)”, and are used to decide which businesses to invest in and from which to recover funds — a resource-allocation judgment. Because this exactly matches the two axes described in the question, the correct answer is イ.
Incorrectウ
SWOT analysis is a method that organizes the business environment using four elements: the company's own “Strengths” and “Weaknesses”, and the external environment's “Opportunities” and “Threats”. It does not take market share and market growth rate as its axes, so it is incorrect.
Incorrectエ
Value chain analysis is a method that breaks a company's activities down into “primary activities” such as inbound logistics, manufacturing, outbound logistics, and sales, and “support activities” such as procurement, technology development, human resources, and general administration, in order to analyze at which stage value is added. It is not business positioning based on a two-axis matrix, so it is incorrect.
ここがポイント
- PPM analysis (the BCG matrix) classifies products and businesses into the four quadrants of Stars, Cash Cows, Question Marks, and Dogs along the two axes of “relative market share × market growth rate”, and uses this to decide the allocation of business resources.
- Be able to distinguish the purpose and focal axes of the representative business-strategy analysis frameworks (PPM, SWOT, value chain, and ABC analysis).
用語