問9
頻出度★★☆
ソーシャルメディアポリシーを制定する目的として, 適切なものだけを全て挙げたものはどれか。 a 企業がソーシャルメディアを使用する際の心得やルールなどを取り決めて, 社外の人々が理解できるようにするため b 企業に属する役員や従業員が, 公私限らずにソーシャルメディアを使用する際のルールを示すため c ソーシャルメディアが企業に対して取材や問合せを行う際の条件や窓口での取扱いのルールを示すため
令和5年度 ITパスポート試験 問9
ストラテジ系法務 › その他の法律・ガイドライン・情報倫理
This question's explanation and your answers so far.
解説
問 9
Incorrectア
This lists only a. Although a is appropriate, the question asks for the option that lists all and only the appropriate items, and the equally appropriate b (indicating the usage rules for officers and employees) is missing. Rules about employees' personal posting are a main purpose of a social media policy, so a alone is insufficient and therefore wrong.
- イ
正解 A social media policy is a document that defines the precautions, codes of conduct, and rules for a company and its officers and employees when using social media. Option a, which sets the company's usage rules and presents them so that people outside the company can also understand them, matches the purpose of the policy. Option b, which indicates the rules that officers and employees must follow when using social media regardless of business or private use, is also a central purpose of the policy. Therefore the appropriate purposes are the two items a and b, and イ, which lists only those two, is the correct answer.
Incorrectウ
Option a is appropriate, but c is not. Option c concerns the conditions under which news organizations and the like cover or inquire of the company, and the rules for handling them at the contact point; this belongs to a public-relations policy or media-response regulations. It is a different matter from the purpose of a social media policy, which sets the rules for the company's and its employees' own use of social media, so it is wrong.
Incorrectエ
Option b is appropriate, but c is not (handling coverage and inquiries belongs to a public-relations and media-response policy, not a purpose of a social media policy). In addition, the appropriate a is missing, so it fails the condition on two counts and is therefore wrong.
ここがポイント
- Definition of a social media policy: a document that sets the precautions, codes of conduct, and rules for a company and its officers and employees when using SNS and the like, in order to prevent flaming (online backlash), information leakage, and loss of credibility caused by inappropriate posts. Its scope covers both use by the organization and personal use by employees (including private use).
- For the question type that asks for the option listing all and only the appropriate items, judge each item individually against the definition. Rules for the contact point that handles coverage and inquiries from news organizations belong to a public-relations and media-response policy and are distinguished from a social media policy.
用語