令和6年度 ITパスポート試験問1

This question's explanation and your answers so far.

問1

頻出度★★★

マーケティングオートメーション（MA）に関する記述として，最も適切なものはどれか。

出典　令和6年度 ITパスポート試験問1

解説

問 1

Incorrectア
Analyzing the large volume of data accumulated within a company and applying it to business strategy describes BI (Business Intelligence) or data mining / big-data analysis, which differs from MA, whose role is to nurture prospective customers.
Incorrectイ
Collecting, accumulating, and analyzing per-product information on goods sold in retail and service industries describes a POS (Point of Sale) system, not MA.
Incorrectウ
Having software robots that incorporate AI, machine learning, and similar technologies take over routine tasks previously done manually by humans, thereby automating and improving their efficiency, describes RPA (Robotic Process Automation), which differs from MA.
エ
正解 MA (Marketing Automation) is a mechanism that uses tools to automate and streamline sales and marketing activities such as identifying, acquiring, and nurturing prospective customers (leads) — that is, lead generation and lead nurturing. Choice エ, “It streamlines sales activities such as identifying, acquiring, and nurturing prospective customers,” precisely describes this role of MA and is therefore correct.

ここがポイント

MA (Marketing Automation) = a tool that automates and streamlines sales and marketing activities such as identifying, acquiring, and nurturing prospective customers (lead generation / lead nurturing).
Distinguishing confusingly similar terms: BI / data mining (analytic use of data = ア), POS (per-product sales-information management = イ), RPA (automation of routine tasks = ウ).

用語

解答問1エ