問29
頻出度★★★
ある企業が, 顧客を引き付ける優れた UX (User Experience) やビジネスモデルをデジタル技術によって創出し, 業界における従来のサービスを駆逐してしまうことによって, その業界の既存の構造が破壊されるような現象を表す用語として, 最も適切なものはどれか。
令和6年度 ITパスポート試験 問29
ストラテジ系企業活動 › 経営・組織論
This question's explanation and your answers so far.
解説
問 29
Incorrectア
“Digital signage” refers to a system (an electronic display board) that uses electronic display devices such as screens to deliver information and advertising. It concerns a means of display and advertising and has nothing to do with a phenomenon that destroys industry structure, so it is incorrect.
- イ
正解 The correct answer is “イ Digital disruption.” The question describes a phenomenon in which a company uses digital technology to create a superior UX and business model, drives out the conventional services in an industry, and thereby destroys the very existing structure of that industry. The word disruption means “destruction or breaking apart,” and the term for the destructive transformation of an existing industry or industrial structure brought about by digital technology is precisely “digital disruption.” Because the core point of the question—that the existing structure is destroyed—matches this term, choice イ is the most appropriate.
Incorrectウ
“Digital divide” refers to the gap (information gap) that arises between people who can use information and communication technology and those who cannot. It is a concept of social inequality, and its meaning differs from the question’s “destruction of an industry’s existing structure,” so it is incorrect.
Incorrectエ
“Digital transformation (DX)” refers to efforts in which a company uses digital technology to transform its products and services, its business model, and its operations themselves in order to establish a competitive advantage. Its emphasis is on the transformation of the company itself; it is not a term that denotes “the phenomenon of destroying the structure of an existing industry itself,” so it is not the best choice for this question.
ここがポイント
- Digital disruption = a phenomenon in which digital technology causes an existing industry or industrial structure to be destroyed (overturned). The keywords in the question are “driving out conventional services” and “the existing structure is destroyed.”
- Distinguish the easily confused DX (digital transformation), which is “an effort by a company to transform itself,” from disruption, which is “a phenomenon in which an industry is destroyed,” by their subject and point of view.
用語