問4
頻出度★★★
投資の優先度などの経営の戦略を策定するために, 経済価値, 希少性, 模倣困難性及び組織の四つの要素で評価することによって, 自社のもつ資源を分析する手法として, 最も適切なものはどれか。
令和7年度 ITパスポート試験 問4
ストラテジ系経営戦略マネジメント › 経営戦略手法
This question's explanation and your answers so far.
解説
問 4
Incorrectア
The 4P is a marketing-mix framework that builds marketing measures from the four elements of product, price, place, and promotion; it is not a technique for evaluating a company's management resources and does not correspond to the four elements in the question.
Incorrectイ
PPM (Product Portfolio Management) is a technique that classifies multiple businesses or products into 'stars, cash cows, problem children, and dogs' along the two axes of market growth rate and market share to examine the allocation of management resources; it does not evaluate a company's resources using the four elements such as economic value and rarity.
Incorrectウ
SWOT analysis is a technique that organizes the internal and external environments into the four categories of strengths, weaknesses, opportunities, and threats. It targets not only internal resources but also the external environment, and its evaluation axes differ from the four elements shown in the question—economic value, rarity, difficulty of imitation, and organization.
- エ
正解 VRIO analysis is an internal-resource analysis technique that evaluates whether the management resources a company holds (people, goods, money, information, etc.) can become a source of competitive advantage, using the four perspectives of economic value (Value), rarity (Rarity), difficulty of imitation (Inimitability), and organization (Organization). The four elements listed in the question are exactly these V, R, I, and O, making it the most appropriate framework for judging the strengths and weaknesses of a company's own resources when formulating management strategy such as investment priorities. Therefore the correct answer is エ.
ここがポイント
- VRIO analysis = an internal-resource analysis technique that evaluates management resources from the four perspectives of Value (economic value), Rarity, Inimitability (difficulty of imitation), and Organization to judge whether they can become a source of competitive advantage.
- Distinguishing similar frameworks: 4P = marketing mix, PPM = business portfolio (growth rate × share), SWOT = organizing the internal and external environments by strengths/weaknesses/opportunities/threats—tell them apart by differences in purpose and evaluation axes.
用語