問32
頻出度★★★
ニッチ戦略の事例として, 最も適切なものはどれか。
令和8年度 ITパスポート試験 問32
ストラテジ系経営戦略マネジメント › 経営戦略手法
This question's explanation and your answers so far.
解説
問 32
Incorrectア
This describes moving production overseas to cut costs and selling cheap casual wear, for which large sales are expected, nationwide. It is a cost leadership (low-price, high-volume) strategy that competes in a broad mass market using low cost as a weapon, the exact opposite of a niche strategy that targets a niche market.
Incorrectイ
This describes the second-largest food maker merging with the third-largest in order to gain the top market share. It is a growth strategy that expands scale and seizes market share through mergers and acquisitions (M&A), and does not count as a niche strategy that narrows down to a small specialized market.
- ウ
正解 A niche strategy concentrates a company’s own distinctive strengths in a small, specialized market (a niche market) that large companies find hard to enter, thereby building a strong position. In choice ウ, metal processing maker D leverages its unique strength of “its own proprietary processing technology” to sell extremely airtight, high-priced waterless cooking pots, focusing on the limited specialized market of “high-end restaurants”. Targeting a small specialized market with a differentiated product is exactly a typical example of a niche strategy.
Incorrectエ
This describes selling off the mid-sized TV business, whose sales had been declining, and withdrawing completely. It is a withdrawal strategy of pulling out of an unprofitable business, different in nature from a niche strategy that attacks a specific market with unique strengths.
ここがポイント
- Niche strategy = building an advantage by concentrating a company’s own proprietary technology and strengths in a small, specialized “niche market” that large companies find hard to enter.
- Distinguish it from cost leadership (targeting a broad market with low prices and high volume), scale expansion and market-share gains via M&A, and withdrawal from unprofitable businesses; they differ in the size of the market targeted and the way of competing.
用語