Learn in the textbookBusiness Investigation Methods and QC-Style Problem Analysis
DefinitionFieldwork (フィールドワーク) is a survey method in which the researcher goes to the actual site and gathers facts by observing real work and people's behavior.
ExplanationBesides observing, the researcher may join the group's activities and spend time with them. Steps and habits that the people involved never put into words can be confirmed directly on the spot. Because the researcher has to spend time on site, covering many locations at once takes a lot of effort.
AnalogyInstead of reading a recipe to learn a cook's tricks, you stand in the kitchen and watch their hands. You notice the small extra steps they forget to write down.
Memory hookField means the site or the outdoors, so think of it as research done outside the lab.