Learn in the textbookFrameworks for Analyzing the Business Environment
Definition3C analysis (3C分析) is a method that analyzes the business environment from three viewpoints: the customer (顧客), the competitor (競合) and the company itself (自社).
ExplanationCustomers and competitors belong to the external environment outside the company, while the company itself is the internal environment. By looking at the company's position in light of what the market wants and how competitors are moving, the analysis seeks the key factors for succeeding in the market (KSF).
AnalogyIt is like a head-to-head game where you weigh what the audience wants to see, what your opponent is holding and what cards you have before planning your moves.
Memory hookAll three start with C in English. Remember them in the order Customer, Competitor, Company: the buyer, the rival, and yourself.