Learn in the textbookSearch Optimization, Effectiveness Measurement, and Delivery Technologies
DefinitionSEO (search engine optimization, SEO) is the work of getting a company's web pages to appear near the top of a search engine's natural search (自然検索) results.
ExplanationNatural search results are the ordinary listings a search engine ranks by its own criteria, excluding the paid ad slots. Typical measures include earning links from other sites and putting the words users are likely to search for into page titles and body text. The higher a page ranks, the more often it is seen, so it attracts visitors without ad spending.
AnalogyIt is like a tourist information desk that recommends shops in an order set by its own standards: a shop polishes its details and reputation to fit those standards so its name comes up first.
Memory hookShort for Search Engine Optimization; the optimization is aimed at search engines.