Learn in the textbookPractical Methods for Idea Generation and Validation
DefinitionDesign thinking (デザイン思考) is an approach that takes the standpoint of the people who use a product or service, finds their real problems, and works out solutions.
ExplanationIt starts not from the maker's technology or convenience but from empathy, gained by observing users' behavior and listening to them. You then state the problem clearly, generate ideas, and check them by having users try a simple prototype. If something does not work, you return to an earlier stage and repeat the cycle many times.
AnalogyIt is like a doctor who, before choosing a medicine, listens carefully to the patient and even asks about daily life to find the real cause of the illness.
Memory hookHere, "design" does not mean visual decoration; it has the broad sense of designing how something will be useful to the people who use it.