Learn in the textbookInformation Systems That Integrate Management Resources (CRM, SCM, ERP, Knowledge Management)
DefinitionValue chain management (バリューチェーンマネジメント) sees a company's activities as a chain in which value builds up step by step (the value chain, バリューチェーン), analyzes which activities create added value, and manages the whole on that basis.
ExplanationIn this framework from Michael Porter, the activities that make a product or service, deliver it to customers, and support them afterward are primary activities (主活動), and the activities that back them up company-wide are support activities (支援活動). Comparing the value each activity creates with what it costs shows where to build on strengths and where to improve.
AnalogyLike a restaurant checking whether purchasing, prep, cooking, or table service does the most to please its guests, then putting more effort and money there.
Memory hookValue Chain = a chain of value. For each link, count how much value it adds.